2017
Integrating social networks into marketing decision models
Publication
Publication
Additional Metadata | |
---|---|
doi.org/10.1007/978-3-319-56941-3_17, hdl.handle.net/1765/101286 | |
International Series in Operations Research and Management Science | |
Organisation | Rotterdam School of Management (RSM), Erasmus University |
Chen, X., van der Lans, R., & Trusov, M. (Michael). (2017). Integrating social networks into marketing decision models. In International Series in Operations Research and Management Science. doi:10.1007/978-3-319-56941-3_17 |