2017
Integrating social networks into marketing decision models
Publication
Publication
| Additional Metadata | |
|---|---|
| doi.org/10.1007/978-3-319-56941-3_17, hdl.handle.net/1765/101286 | |
| International Series in Operations Research and Management Science | |
| Organisation | Rotterdam School of Management (RSM), Erasmus University |
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Chen, X., van der Lans, R., & Trusov, M. (Michael). (2017). Integrating social networks into marketing decision models. In International Series in Operations Research and Management Science. doi:10.1007/978-3-319-56941-3_17 |
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