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Additional Metadata
Persistent URL dx.doi.org/10.1007/978-3-319-56941-3_1, hdl.handle.net/1765/101300
Series International Series in Operations Research and Management Science
Citation
Wierenga, B, & van der Lans, R.J.A. (2017). Marketing decision models: Progress and perspectives. In International Series in Operations Research and Management Science. doi:10.1007/978-3-319-56941-3_1