The present availability of large databases in marketing, concerning, for example, store-level sales or individual purchases, has led to an increased demand for appropriate econometric models to deal with these data. The typical database contains information on revealed preferences, measured by for example sales, market shares or brand choices. In this thesis we study econometric models for some of these series, to be precise, we consider market shares, purchase timing and brand choices. These models allow us to, for example, gain insight into the effect of marketing instruments on consumer behavior. Examples of topics we discuss are heterogeneity in decision processes and the development of easily interpretable models to capture dynamical features in market shares and interpurchase times. Additionally, we contribute to the econometric literature by extending and developing models and estimating techniques.

Additional Metadata
Keywords brand choice, competition, dynamics, econometrics, heterogeneity, interpurchase timing, market shares, marketing
Promotor Ph.H.B.F. Franses (Philip Hans)
Publisher Erasmus University Rotterdam
Sponsor Erasmus University Rotterdam, Rotterdam School of Economics. (co) Promotor(es): Prof.dr. P.H.B.F. Franses, Dr. R. Paap. Other members: Prof.dr.ir. G.H. van Bruggen, Prof.dr. P.K. Chintagunta, Prof.dr. M.G. Dekimpe
ISBN 978-90-5892-049-2
Persistent URL hdl.handle.net/1765/1035
Series ERIM Ph.D. Series Research in Management
Citation
Fok, D. (2003, November 6). Advanced Econometric Marketing Models (No. ERIM PhD Series;EPS-2003-027-MKT). ERIM Ph.D. Series Research in Management. Erasmus University Rotterdam. Retrieved from http://hdl.handle.net/1765/1035