2018-01-08
Barriers to sustainable consumption attenuated by foreign language use
Publication
Publication
Nature Sustainability , Volume 2018 - Issue 1 p. 31- 33
Abstract The adoption of certain innovative products, such as recycled water, artificial meat, and insect-based food, could help promote sustainability. However, the disgust these products elicit acts as a barrier to their consumption. Here, we show that describing such products in a foreign language attenuates the disgust these products trigger and heightens their intended as well as actual consumption.
| Additional Metadata | |
|---|---|
| , , | |
| doi.org/10.1038/s41893-017-0005-9, hdl.handle.net/1765/104026 | |
| Nature Sustainability | |
| Organisation | Rotterdam School of Management (RSM), Erasmus University |
|
Geipel, J., Hadjichristidis, C., & Klesse, A. K. (2018). Barriers to sustainable consumption attenuated by foreign language use. Nature Sustainability, 2018(1), 31–33. doi:10.1038/s41893-017-0005-9 |
|
