For generations, marketers have tried to get into the mind of the consumer. Now, using new brain imaging techniques, we’re tantalizingly close. The emerging science of neuroforecasting is still very young, but bit by bit, researchers are learning more about the connection between thinking – or more specifically, reacting – and doing.
RSM Discovery Magazine Collection
RSM Discovery - Management Knowledge
Erasmus Research Institute of Management

Genevsky, A. (2017). Can neuroforecasting predict market behaviour?. RSM Discovery - Management Knowledge, 32(4), 17–19. Retrieved from