2017
Can neuroforecasting predict market behaviour?
Publication
Publication
RSM Discovery - Management Knowledge , Volume 32 - Issue 4 p. 17- 19
For generations, marketers have tried to get into the mind of the consumer. Now, using new brain imaging techniques, we’re tantalizingly close. The emerging science of neuroforecasting is still very young, but bit by bit, researchers are learning more about the connection between thinking – or more specifically, reacting – and doing.
| Additional Metadata | |
|---|---|
| hdl.handle.net/1765/104088 | |
| RSM Discovery Magazine Collection | |
| RSM Discovery - Management Knowledge | |
| Organisation | Erasmus Research Institute of Management |
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Genevsky, A. (2017). Can neuroforecasting predict market behaviour?. RSM Discovery - Management Knowledge, 32(4), 17–19. Retrieved from http://hdl.handle.net/1765/104088 |
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