For generations, marketers have tried to get into the mind of the consumer. Now, using new brain imaging techniques, we’re tantalizingly close. The emerging science of neuroforecasting is still very young, but bit by bit, researchers are learning more about the connection between thinking – or more specifically, reacting – and doing.

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Persistent URL
Series RSM Discovery Magazine Collection
Journal RSM Discovery - Management Knowledge
Genevsky, A. (2017). Can neuroforecasting predict market behaviour?. RSM Discovery - Management Knowledge, 32(4), 17–19. Retrieved from