Experimental participants are more likely to follow an arbitrary rule the more of their peers do so as well. The difference between unconditional and conditional rule following is most pronounced for individuals who follow few rules unconditionally.

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hdl.handle.net/1765/104696
Erasmus School of Law

Desmet, P., & Engel, C. (2017). People are Conditional Rule Followers. Retrieved from http://hdl.handle.net/1765/104696