We’re living in an exciting era. Rather than just another societal transition, we’re going through a fundamental societal transformation. Ecologist Joanne Macy calls this period ‘The Great Turning’: a period wherein we change from an industrial growth society into a life sustaining system’. Macy: “The most remarkable feature of this historical moment on Earth is not that we are on the way to destroying the world; we've actually been on the way for quite a while. It is that we are beginning to wake up, as from a millennia-long sleep, to a whole new relationship to our world, to ourselves and each other.” It is with these eyes that we have to see the rise of the Circular Economy. The Circular Economy is not just another trend in business; it’s the start of a completely new economic reality. The Circular Economy is the starting point for regenerative economics; for a new business-as-usual that - first and foremost - serves life and is based upon a fundamentally new value-paradigm. The future of success in business is about doing good for all stakeholders and creating benefit; not just profit. The Circular Economy demands next level thinking-and-doing in business, and there is no one more willing and able than the next generation of young professionals. It is therefore with great pride and pleasure that I present to you this publication of the SMO Promovendi. It offers fresh perspectives of a group of promising young scientists. All aspiring changemakers. It’s made with love and with the best of intentions; to help the Circular Economy forward.

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Bet, B. (Bram), Kas, J. (Judith), Truijens, D, Lee, S. (Sandra) van der, Broere, J. (Joris), Leising, E. (Eline), … Wang, Z. (Zhizhen). (2018). Barriers and Best Practices for the Circular Economy. Retrieved from