These days, more and more companies are “born global” – that is, instead of starting out thinking of their market as merely their city or their country, they look at the whole world and see potential customers everywhere.

hdl.handle.net/1765/108775
RSM Discovery - Management Knowledge
RSM Discovery - Management Knowledge
Department of Strategic Management and Entrepreneurship

Criaco, G. (2018). How big should a young firm think?. RSM Discovery - Management Knowledge, 34(2), 8–9. Retrieved from http://hdl.handle.net/1765/108775