These days, more and more companies are “born global” – that is, instead of starting out thinking of their market as merely their city or their country, they look at the whole world and see potential customers everywhere.

Additional Metadata
Persistent URL hdl.handle.net/1765/108775
Series RSM Discovery - Management Knowledge
Journal RSM Discovery - Management Knowledge
Note This article draws its inspiration from the paper Geographic Diversification and Survival of Born-Globals written by Pankaj C. Patel, Giuseppe Criaco and Lucia Naldi and published in the Journal of Management, Vol. 44, No. 5, May 2018. DOI: https://doi.org/10.1177/0149206316635251
Citation
Criaco, G. (2018). How big should a young firm think?. RSM Discovery - Management Knowledge, 34(2), 8–9. Retrieved from http://hdl.handle.net/1765/108775