How big should a young firm think?
RSM Discovery - Management Knowledge , Volume 34 - Issue 2 p. 8- 9
These days, more and more companies are “born global” – that is, instead of starting out thinking of their market as merely their city or their country, they look at the whole world and see potential customers everywhere.
|Series||RSM Discovery - Management Knowledge|
|Journal||RSM Discovery - Management Knowledge|
|Note||This article draws its inspiration from the paper Geographic Diversification and Survival of Born-Globals written by Pankaj C. Patel, Giuseppe Criaco and Lucia Naldi and published in the Journal of Management, Vol. 44, No. 5, May 2018. DOI: https://doi.org/10.1177/0149206316635251|
Criaco, G. (2018). How big should a young firm think?. RSM Discovery - Management Knowledge, 34(2), 8–9. Retrieved from http://hdl.handle.net/1765/108775