These days, more and more companies are “born global” – that is, instead of starting out thinking of their market as merely their city or their country, they look at the whole world and see potential customers everywhere.

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Series RSM Discovery - Management Knowledge
Journal RSM Discovery - Management Knowledge
Note This article draws its inspiration from the paper Geographic Diversification and Survival of Born-Globals written by Pankaj C. Patel, Giuseppe Criaco and Lucia Naldi and published in the Journal of Management, Vol. 44, No. 5, May 2018. DOI:
Criaco, G. (2018). How big should a young firm think?. RSM Discovery - Management Knowledge, 34(2), 8–9. Retrieved from