No matter how the Brexit process continues, it will become a disaster for companies both in the UK and in the EU because the British are likely to disappear from the Single Market without proper alternatives being prepared in good time. This is because of the lack of coherence on the British side, but also because of rigidity on the EU side. Leaving the issue to politicians and legal experts could lead to an outcome that is detrimental to business and society on both sides of the Channel. I will attempt to show there is a way out, by taking a business perspective.