People’s love problems are social, not individual, in origin. That’s the final argument of Moira Weigel’s Labor of Love: The Invention of Dating (2016).
We’ve always searched for love, but what’s the social history behind it? Weigel dives deep into a (U.S.-based) look at dating, taking readers on a richly researched journey from the early 1900s through present day.
Her scope is broad, but in this review I concentrate on the technological connection with dating, considering Human IT’s focus and my own research on dating apps.

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Keywords dating, emotional labor, history, technology
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Journal Human IT
Note Bookreview of: Weigel, Moira (2016). Labor of Love: The Invention of Dating. (292 p.) New York: Farrar, Straus and Giroux. ISBN: 978-0-374-18253-3
Ward, J.R. (2016, July). Technology’s role in the consumption of love. Human IT. Retrieved from