Creating an Index to Calculate the Level of Convergence of a Medium
Since the end of 1990's, media are undergoing great changes brought by digital technology, with the objective to optimize resources and enrich contents. The concept of convergence has a relevant significance in this process.
We see the convergence as an integrating process of traditional separated media outlets and modes of communication that affect business, technology, professionals, and audiences at all stages of production, delivery, and consumption of contents of any kind (information, entertainment, and advertising).
This paper provides a methodological tool for calculating an index over which reflects the level of convergence of a medium.
This proposal, fruit of the work of a collective research project -which is currently carried out by a numerous group of Spanish scholars with public funding (see for details our website www.infotendencias.com/objetivos)-, is based on the following variables: relationships among newsrooms, media polyvalence, type of collaboration on contents development, and type of contents delivery.
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|Department of Media and Communication
Gago Mariño, M., López García, X., Pereira Fariña, X., Portilla Manjón, I., Toural Bran, C., Limia Fernández, M., & de la Hera Conde-Pumpido, T. (2009). Creating an Index to Calculate the Level of Convergence of a Medium. In Proceedings New Media and Information: Convergences and Divergences. Retrieved from http://hdl.handle.net/1765/110506