Additional Metadata
Keywords advertising, brand, communications, corporate branding, e-communication, identity, image, intangibles, philanthropy, positioning, reputation, stakeholder
Persistent URL dx.doi.org/10.1057/palgrave.crr.1540053, hdl.handle.net/1765/110623
Journal Corporate Reputation Review
Citation
Fombrun, C.J, & van Riel, C.B.M. (1998). Letter from the Editors. Corporate Reputation Review, 1(4). doi:10.1057/palgrave.crr.1540053