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C.J. Fombrun (Charles) and C.B.M. van Riel (Cees)

1999-04-01

Letter from the Editors

Publication

Publication

Corporate Reputation Review , Volume 2 - Issue 2 p. 101

Additional Metadata
Keywords advertising, brand, communications, corporate branding, e-communication, identity, image, intangibles, philanthropy, positioning, reputation, stakeholder
Persistent URL doi.org/10.1057/palgrave.crr.1540071, hdl.handle.net/1765/110625
Journal Corporate Reputation Review
Organisation Erasmus University Rotterdam


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