advertising, brand, communications, corporate branding, e-communication, identity, image, intangibles, philanthropy, positioning, reputation, stakeholder
dx.doi.org/10.1057/palgrave.crr.1540024, hdl.handle.net/1765/110662
Corporate Reputation Review
no subscription
Erasmus University Rotterdam

Fombrun, C. (Cj), & van Riel, C.B.M. (1997). The Reputational Landscape. Corporate Reputation Review, 1(2), 5–13. doi:10.1057/palgrave.crr.1540024