Additional Metadata
Keywords advertising, brand, communications, corporate branding, e-communication, identity, image, intangibles, philanthropy, positioning, reputation, stakeholder
Persistent URL dx.doi.org/10.1057/palgrave.crr.1540024, hdl.handle.net/1765/110662
Journal Corporate Reputation Review
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Citation
Fombrun, C. (Cj), & van Riel, C.B.M. (1997). The Reputational Landscape. Corporate Reputation Review, 1(2), 5–13. doi:10.1057/palgrave.crr.1540024