The Oxford Dictionary of English defines the verb “innovate” as: Make changes in something established, especially by introducing new methods, ideas, or products. The word originates from the Latin Innovat-, meaning renewed, altered.
Without innovation there is only mediocrity. And if the driving force of your organisation is mediocrity, extinction awaits. Goodbye. [...]

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Journal RSM Discovery - Management Knowledge
Volberda, H.W. (2018). 'How to boost your innovation output'. RSM Discovery - Management Knowledge, 34(4). Retrieved from