The Globalization of Popular Music, 1960-2010: A Multilevel Analysis of Music Flows
Communication Research , Volume 45 - Issue 4 p. 603- 627
This study offers a cross-national multilayered analysis of music flows between 1960 and 2010. Advancing on previous empirical studies of cultural globalization, it attends to the global and country level, while adding the individual level of music flows. Concretely, the authors analyze the international composition of pop charts in nine countries by (a) mapping trends, (b) comparing countries, and (c) conducting multivariate analyses. The results show that pop charts increasingly contain foreign music, with the exception of the United States. Explanatory analyses of foreign success confirm that limited cultural distance results in greater flow as found in film and television studies, while revealing additional positive impacts of centrality of production (e.g., artists from more “central” countries in music production are more likely to chart abroad) and the “star power” of artists. Both the innovative methodological approach and findings of this article offer promising research avenues for globalization, media industry, and celebrity studies.
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Verboord, M.N.M, & Brandellero, A.M.C. (2018). The Globalization of Popular Music, 1960-2010: A Multilevel Analysis of Music Flows. Communication Research, 45(4), 603–627. doi:10.1177/0093650215623834