2018
“Fool’s gold”: Linking materialism to persuasion knowledge activation and susceptibility to embedded advertising
Publication
Publication
Additional Metadata | |
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doi.org/10.1007/978-3-658-22681-7_2, hdl.handle.net/1765/114019 | |
Organisation | Department of Media and Communication |
Cartwright, R., Opree, S.J., & van Reijmersdal, E.A. (2018). “Fool’s gold”: Linking materialism to persuasion knowledge activation and susceptibility to embedded advertising. In Advances in advertising research series (Vol. IX): Going beyond: Persuading the consumer with new advertising formats. doi:10.1007/978-3-658-22681-7_2 |