Additional Metadata
ISBN 978-3-658-22681-7
Persistent URL dx.doi.org/10.1007/978-3-658-22681-7_2, hdl.handle.net/1765/114019
Citation
Cartwright, R.F, Opree, S.J., & van Reijmersdal, E.A. (2018). “Fool’s gold”: Linking materialism to persuasion knowledge activation and susceptibility to embedded advertising. In Advances in advertising research series (Vol. IX): Going beyond: Persuading the consumer with new advertising formats. doi:10.1007/978-3-658-22681-7_2