Getting a Healthy Start? The effectiveness of targeted benefits for improving dietary choices.
There is growing policy interest in encouraging better dietary choices. We study a nationallyimplemented policy – the UK Healthy Start scheme – that introduced vouchers for fruit, vegetables and milk. We show thatthe policy has increased spending on fruit and vegetables and has been more effective than an equivalent-value cash benefit. We also show that the policy improved the nutrient composition of households’ shopping baskets, with no offsetting changes in spending on other foodstuffs.
|Keywords||Dietary choices, Targeted benefits, Healthy Start scheme|
|JEL||Consumer Economics: Empirical Analysis (jel D12), Government Policy; Regulation; Public Health (jel I18)|
|Persistent URL||dx.doi.org/10.1016/j.jhealeco.2018.02.009, hdl.handle.net/1765/114090|
|Journal||Journal of Health Economics|
Griffith, R, von Hinke Kessler Scholder, S.M.L., & Smith, S. (2018). Getting a Healthy Start? The effectiveness of targeted benefits for improving dietary choices. Journal of Health Economics, 58, 176–187. doi:10.1016/j.jhealeco.2018.02.009