Getting a Healthy Start? The effectiveness of targeted benefits for improving dietary choices.
Journal of Health Economics , Volume 58 p. 176- 187
There is growing policy interest in encouraging better dietary choices. We study a nationallyimplemented policy – the UK Healthy Start scheme – that introduced vouchers for fruit, vegetables and milk. We show thatthe policy has increased spending on fruit and vegetables and has been more effective than an equivalent-value cash benefit. We also show that the policy improved the nutrient composition of households’ shopping baskets, with no offsetting changes in spending on other foodstuffs.