From Village to World: Donor Acquisition in SOS Kinderdorpen
'From Village to World' looks at digital fundraising efforts in nonprofit organizations using the case study of SOS Kinderdorpen. in 2017, SOS Kinderdorpen was taking decisive steps to shift their focus from classical face-to-face strategies to digital campaigning, as they embarked upon a digital transformation. The aim of this case is to inform solvers of the trends of nonprofit fundraising with a specific focus on the digitalization of donor acquisition. Solving this case requires combining the information presented in the case with knowledge of the psychology of marketing to analyze and evaluate the digital marketing strategies used by SOS Kinderdorpen.
|Keywords||Content marketing, digital fundraising, digital transformation, donor acquisition, face-to-face, SOS Kinderdorpen|
|Series||RSM Case Development Centre|
Based on field research; 13 pages.
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Bhalla, S, Lagaaij, L, & De Zeeuw, R. (2019). From Village to World: Donor Acquisition in SOS Kinderdorpen. RSM Case Development Centre. Retrieved from http://hdl.handle.net/1765/115566