Takeaway.com: Exponential Growth in Online Food Ordering and Delivery
"This case highlights the organizational, international and strategic challenges faced by a leading internet restaurant aggregator, Takeaway.com, in the food online ordering and delivery (FOOD) industry after receiving a mandate for rapid international growth through investor and IPO funding. The case describes the concepts of scalability and network effects, and the industry's changing business model, from one of online aggregator to one of vertically-integrated food logistics companies. The purpose of this case is to push students to reflect on Takeaway's competitive position and to decide on Takeaway's best course of action: 1) to reach scalability and continue to expand in international markets, and 2) to survive its rapid organizational growth, while maintaining a centralized structure, which is key to its successful business model."
|Keywords||Scale-up, fast-growth, platform, network effects, strategy, entrepreneurship|
|Series||RSM Case Development Centre|
Based on field research; 23 pages.
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Mom, T.J.M, Kleinsmith, N, Hyunod, J, & Jansen, J.J.P. (2019). Takeaway.com: Exponential Growth in Online Food Ordering and Delivery. RSM Case Development Centre. Retrieved from http://hdl.handle.net/1765/115578