Section in the chapter: "Media agency perspective: how Content impacts creativity, process and revenue"

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Persistent URL hdl.handle.net/1765/115579
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Kurczewska, I.M. (2018). Potted history of Content in modern electronic media. In The Definitive Guide to Strategic Content Marketing: Perspectives, Issues, Challenges and Solutions. Retrieved from http://hdl.handle.net/1765/115579