The Road to Interactivity: The Influence of Media Convergence on Talent Show Programs

Talent shows have taken advantage of the cultural convergence of mass media and new media, evolving over the years from simple singing contests to interactive transmedia spectacles. Using a wide range of cooperating platforms, the creators of television programs are starting to follow the attention of television viewers, which has been shifting to other avenues of communication.

Tools obtained by means of media convergence have made it possible to not only “surround” the viewers with content, but also engage them on a number of levels. New media has given the “old” a chance to remodel set structures and discover the potential in content spreadability. It has also made it possible to reach new groups of viewers, maintain the attention of fans between episodes or season premières, therefore building loyalty and attachment.