Color-blind ideology in traditional and online media: Towards a future research agenda

Changes in media landscapes have opened up possibilities for media users to access and engage with a variety of content going well beyond the scope of national imagined communities. It discusses the main trends and findings in existing literature on the topic of color blindness in both traditional and social media. The part lays a clear theoretical ground to understand differences between multiculturalism and color blindness and implications of these concepts across strands of research in intercultural communication. The multiculturalist ideology is characterized by an emphasis on the positive side of individual differences: It explicitly recognizes that diversity in terms of culture, ethnicity, race, or any other social category provides added value to society. The presumed objectivity and color blindness media professionals subscribe to mask how media coverage is often situated within a majority ethnic, White perspective. The wide range of notions that can be associated with color blindness and racism draws attention to another important research area.

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