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Persistent URL hdl.handle.net/1765/118575
Journal Journal of International Business Studies
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Citation
Mintz, O., Currim, I.S., Steenkamp, J-B.E.M, & de Jong, M.G. (2019). Managerial Metric Use in Marketing Decisions Across 16 Countries: A Cultural Perspective. Journal of International Business Studies, Accepted. Retrieved from http://hdl.handle.net/1765/118575