Commonland: The AlVelAl Project
The case is about a Dutch organisation, Commonland which scouts, launches, and manages business-driven landscape restoration projects. In 2014 it started a new landscape restoration project in the Southern region of Spain in an area that covers 630,000 hectares of land spanning across three municipalities; Altiplano, Los Vélez, and Alto Almanzora, or AlVelAl for short. Decades of unsustainable agricultural practices in almond and cereal farming having resulted in severe landscape degradation, and the region also suffers from a host of social problems including rural abaondonment and unemployment. Commonland has launched several smaller and some larger initiatives in the region designed to promote sustainable agriculture, increase income of residents through high-quality, organic agricultural produce, boost employment, and return inspiration to the region. There have been some successes but the project is not delivering the results Commonland had hoped for, and it now appears that the initiatives launched will only restore a small portion of the total land area. Michiel de Man, business developed with Commonland, now needs to revise the organisation‘s strategy in AlVelAl, with the objective to come up with initiatives that will restore larger portions of the land and bring about financial, social, cultural, and inspirational returns to local residents, farmers, authorities, and investors involved in the project.
This is an ENABLE project case. ENABLE is co-funded by the Erasmus+ programme of the European Union under agreement number-2016-1-NL01-KA203-023013.
|Keywords||Ecological restoration, nature based solutions, land degradation, ecosystem, scaling-up restoration, sustainable agriculture, value creation, stakeholder management, socio-economic systems, sustainability, Spain, rural|
|Series||RSM Case Development Centre|
Based on field research; 27 pages.
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The Teaching Note is available on request, you can contact us at https://www.rsm.nl/cdc/contact/
Hilmarsdóttir, L, Yue, T, & Werner, M.D. (2019). Commonland: The AlVelAl Project. RSM Case Development Centre. Retrieved from http://hdl.handle.net/1765/119750
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