2004-03-19
Profitability of price promotions if stockpilling increases consumption
Publication
Publication
Price promotions induce consumers to purchase higher-than-usual quantities, resulting in higher stocks that lead to increased consumption. We show for a stylized model with a single shop and a single loyal customer that because of this stockpiling effect, promotions can be profitable even if they do not attract extra customers.
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| hdl.handle.net/1765/1198 | |
| Econometric Institute Research Papers | |
| Organisation | Erasmus School of Economics |
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Teunter, L.H, & Teunter, R.H. (2004). Profitability of price promotions if stockpilling increases consumption (No. EI 2004-10). Econometric Institute Research Papers. Retrieved from http://hdl.handle.net/1765/1198
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