This multi-method study aims to shed light on digital platforms' decisions regarding their openness. Platform openness results from a series of decisions on how open a platform is regarding: (a) suppliers, (b) customers, (c) complementary service providers, as well as to (d) product categories and (e) channels. By conducting a scoping literature review, we analyze the current body of knowledge about the drivers, dimensions and outcomes of platform openness. Using an expert panel discussion and analysis of real-world digital platforms, we confront this existing knowledge with current business challenges to identify research challenges. We address how future research can advance platform research by tackling these challenges.

Additional Metadata
Keywords Digital platforms, Platform openness, Value creation, Value appropriation, Drivers of openness
Persistent URL dx.doi.org/10.1016/j.jbusres.2019.07.001, hdl.handle.net/1765/120192
Journal Journal of Business Research
Citation
Broekhuizen, T.L.J., Emrich, O., Gijsenberg, M.J., Donkers, A.C.D, Broekhuis, M.J.C, & Sloot, L.M. (2019). Digital platform openness: Drivers, dimensions and outcomes. Journal of Business Research. doi:10.1016/j.jbusres.2019.07.001