With growing interest in the penalties associated with straddling market categories, it is important to develop a stock of evidence about the relative importance of consideration and valuation penalties in different empirical settings. In this chapter, we isolate the possible adverse implications for currently kosher Israeli wine producers that were established as nonkosher producers. Our analysis suggests that crossing the kosher categorical boundary exposes these producers to experience-based penalties that are reflected in lower product quality ratings. However, we find no evidence of additional penalties associated either with consideration (i.e., market access) or with the possession of a convoluted organizational identity.

Research in the Sociology of Organizations
Department of Organisation and Personnel Management

Roberts, P.W., Simons, T., & Swaminathan, A. (2010). Crossing a categorical boundary: The implications of switching from non-kosher wine production in the Israeli wine market. Research in the Sociology of Organizations, 31, 153–173. Retrieved from http://hdl.handle.net/1765/120714