Top of Mind Awareness of Corporate Brands Among the Dutch Public
Corporate Reputation Review p. 362- 373
Discusses the results of the steps that were taken before the actual measurement of the reputation quotient (RQ)-data in the nominations phase in the Netherlands. Explanation of some characteristics of the Dutch business world; Important companies in the Netherlands; Results of the RQ nominations of 2000 and 2001.
|corporate image, reputation|
|ERIM Article Series (EAS)|
|Corporate Reputation Review|
|Organisation||Erasmus Research Institute of Management|
van Riel, C.B.M. (2002). Top of Mind Awareness of Corporate Brands Among the Dutch Public. Corporate Reputation Review, 362–373. Retrieved from http://hdl.handle.net/1765/12128