2002
Top of Mind Awareness of Corporate Brands Among the Dutch Public
Publication
Publication
Corporate Reputation Review p. 362- 373
Discusses the results of the steps that were taken before the actual measurement of the reputation quotient (RQ)-data in the nominations phase in the Netherlands. Explanation of some characteristics of the Dutch business world; Important companies in the Netherlands; Results of the RQ nominations of 2000 and 2001.
| Additional Metadata | |
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| hdl.handle.net/1765/12128 | |
| ERIM Article Series (EAS) | |
| Corporate Reputation Review | |
| Organisation | Erasmus Research Institute of Management |
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van Riel, C. (2002). Top of Mind Awareness of Corporate Brands Among the Dutch Public. Corporate Reputation Review, 362–373.http://hdl.handle.net/1765/12128 |
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