Discusses the results of the steps that were taken before the actual measurement of the reputation quotient (RQ)-data in the nominations phase in the Netherlands. Explanation of some characteristics of the Dutch business world; Important companies in the Netherlands; Results of the RQ nominations of 2000 and 2001.

ERIM Article Series (EAS)
Corporate Reputation Review
Erasmus Research Institute of Management

van Riel, C. (2002). Top of Mind Awareness of Corporate Brands Among the Dutch Public. Corporate Reputation Review, 362–373. Retrieved from http://hdl.handle.net/1765/12128