1992
Corporate Communication in European Financial Institutions
Publication
Publication
Public Relations Review: a global journal of research and comment p. 161- 175
In 1988 the Rotterdam School of Management and Fairfield University conducted jointly a survey in twenty-one banks and twenty insurance companies in Europe and the U.S. The purpose was to examine corporate communication practices in comparable service industries on two continents. Central questions were: How is corporate communication organized; how are resources allocated; what strategies are used; what values are reflected in different communication activities such as advertising, public relations, communication relations, and employee communication; how are messages shaped for diverse audiences and customer groups; and how much importance is attached to corporate identification symbols. This article reports on the European results of that survey. The complete report is published in van Riel & Nedela, Profiles in Corporate Communication in Financial Institutions, Eburon, Delft, 1989. Dr. van Riel is director of the Corporate Communication Centre, Erasmus University, Rotterdam, the Netherlands.
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| doi.org/10.1016/0363-8111(92)90007-L, hdl.handle.net/1765/12145 | |
| ERIM Article Series (EAS) | |
| Public Relations Review: a global journal of research and comment | |
| Organisation | Erasmus Research Institute of Management |
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van Riel, C. (1992). Corporate Communication in European Financial Institutions. Public Relations Review: a global journal of research and comment, 161–175. doi:10.1016/0363-8111(92)90007-L |
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