What’s in a word? Using construal-level theory to predict voice endorsement

Voice endorsement is a pivotal means by which employees can influence leadership processes and the organization at large. Up till now, research on voice endorsement has lacked unified theoretical frameworks that can shed light on antecedents of voice endorsement in a more integrative way as well as help identify new and relevant antecedents in a systematic and theory-based manner. We propose that construal-level theory can serve as one such unifying framework and showcase this potential by applying it to voice endorsement. Drawing on construal-level theory we propose that when an employee frames his/her voice messages in a manner that is compatible with the psychological distance between the employee and the supervisor, the supervisor will find the employee’s voice messages easier to process and, consequently, will be more likely to endorse them. Three experiments using different manipulations of voice message frame and psychological distance, and a mini meta-analysis of the three experiments, provide support for our construal compatibility hypothesis and initial evidence for the experienced ease-of-processing logic. We discuss how our construal-level approach to voice endorsement can shed light on previous findings as well as open up new avenues for future research.

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