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Keywords Customer retention . Churn . Customer relationship management (CRM)
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Journal Customer Needs and Solutions
Note This paper is the outcome of a workshop on BCustomer Retention^ as part of the 10th Triennial Invitational Choice Symposium, University of Alberta, 2016.
Ascarza, E, Neslin, S.A, Netzer, O, Anderson, Z, Fader, P.S, Gupta, S, … Schrift, R. (2017). In pursuit of enhanced customer retention management. Customer Needs and Solutions, 5(1-2), 65–81. doi:10.1007/s40547-017-0080-0