In pursuit of enhanced customer retention management: Review, Key Issues, and Future Directions

2017-11-09

In pursuit of enhanced customer retention management

Review, Key Issues, and Future Directions

Customer Needs and Solutions , Volume 5 - Issue 1-2 p. 65- 81

Additional Metadata
Keywords	Customer retention . Churn . Customer relationship management (CRM)
Persistent URL	doi.org/10.1007/s40547-017-0080-0, hdl.handle.net/1765/123162
Journal	Customer Needs and Solutions
Note	This paper is the outcome of a workshop on BCustomer Retention^ as part of the 10th Triennial Invitational Choice Symposium, University of Alberta, 2016.
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Ascarza, E., Neslin, S., Netzer, O., Anderson, Z., Fader, P., Gupta, S., Hardie, B., Lemmens, A., Libai, B., Neal, D., Provost, F.& Schrift, R. (2017). In pursuit of enhanced customer retention management: Review, Key Issues, and Future Directions. Customer Needs and Solutions, 5(1-2), 65–81.https://doi.org/10.1007/s40547-017-0080-0