Sustainability and money often seem like opposite ends of the pole – sustainability the way to a purer world, money its tainted obstacle. Analysts often struggle to integrate sustainability into investing; but we need money to reach our greener goals. This case provides a tool to integrate sustainability into investment, driving the analyst to view the whole rather than the parts, and to steer funding to sustainable companies without sacrificing return. It is a journey into a company’s true value as opposed to financial tourist highlights and, ultimately, a way of aligning profit with purpose.

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hdl.handle.net/1765/123877
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Erasmus Research Institute of Management

Schoenmaker, D., Schramade, W., & Nolan, J. (2019). Shifting from Shareholder to Stakeholder Model: Using Sustainable Investment to Align Profit with Purposefulness. RSM Case Development Centre. Retrieved from http://hdl.handle.net/1765/123877

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