This research studies how flexible manufacturing resources, customer involvement, and product management tools contribute interplay for driving a manufacturing organization's mass customization activities

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Journal IEEE Transactions on Engineering Management
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Salvador, F., Rungtusanatham, M. J., & Madiedo Montanez, J.P. (2015). Antecedents of mass customization capability: direct and interaction effects. IEEE Transactions on Engineering Management, 62(4), 618–630. doi:10.1109/TEM.2015.2477276