Considers the hybrid situation where some customers care only about the price while others have a brand preference or care about product characteristics.

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hdl.handle.net/1765/12425
Canadian Journal of Economics
Erasmus School of Economics

Baye, M., & de Vries, C. (1992). Mixed strategy trade equilibria. Canadian Journal of Economics, 281–293. Retrieved from http://hdl.handle.net/1765/12425