The Reconstructed Living Labs (RLabs) is a non-profit social entrepreneurship venture that uses technology to rehabilitate, educate, and re-integrate recovering drug addicts, ex-gang members, and single mothers in the Bridgetown community. The case examines the operational, strategic and cultural choices that helped RLabs create and sustain a significant amount of innovation within an economically and socially disadvantaged community. Since its inception in 2007, the organisation has experienced rapid expansion but faced the problem in that it had to ensure sustainable growth without placing further strain on the organisation’s limited financial and human resources.

Social innovation, social entrepreneurship, entrepreneurship, non-profit, not-for-profit, sustainability, empowerment, community, innovation, franchise, partnership, cash flow, start-up, township, Cape Town, Africa
hdl.handle.net/1765/124506
RSM Case Development Centre

Based on field research; 10 pages.
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Erasmus Research Institute of Management

Low, M, Alexander, L, & Bonnici, F. (2014). RLabs: Empowering Unlikely Innovators. RSM Case Development Centre. Retrieved from http://hdl.handle.net/1765/124506