An investigation of brand choice processes

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Keywords	brand management, consumer behavior, marketing research
Publisher	Erasmus University Rotterdam , Rotterdam University Press
ISBN	978-90-237-1112-4
Persistent URL	hdl.handle.net/1765/12481
Series	RSM Dissertations in Management
Organisation	Rotterdam School of Management (RSM), Erasmus University
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Wierenga, B. (1974, January). An investigation of brand choice processes. RSM Dissertations in Management. Retrieved from http://hdl.handle.net/1765/12481

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