An investigation of brand choice processes

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Keywords	brand management, consumer behavior, marketing research
Publisher	Erasmus University Rotterdam , Rotterdam University Press
ISBN	978-90-237-1112-4
Persistent URL	hdl.handle.net/1765/12481
Series	RSM Dissertations in Management
Organisation	Rotterdam School of Management (RSM), Erasmus University
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Wierenga, B. (1974). An investigation of brand choice processes. In RSM Dissertations in Management.http://hdl.handle.net/1765/12481

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