On academic marketing knowledge and marketing knowledge that marketing managers use for decision-making

2002

Marketing Theory , Volume 2 - Issue 4 p. 355- 362

Additional Metadata
Keywords	decision making, marketing research
Persistent URL	doi.org/10.1177/147059310200200405, hdl.handle.net/1765/12490
Series	ERIM Article Series (EAS)
Journal	Marketing Theory
Organisation	Erasmus Research Institute of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Wierenga, B. (2002). On academic marketing knowledge and marketing knowledge that marketing managers use for decision-making. Marketing Theory, 2(4), 355–362. doi:10.1177/147059310200200405

Publication