Empirical test of the Lancaster characteristics model

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Keywords	marketing models, marketing research
Persistent URL	doi.org/10.1016/0167-8116(84)90016-8, hdl.handle.net/1765/12536
Series	ERIM Top-Core Articles
Journal	International Journal of Research in Marketing
Organisation	Erasmus Research Institute of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Wierenga, B. (1984). Empirical test of the Lancaster characteristics model. International Journal of Research in Marketing, 1(4), 263–293. doi:10.1016/0167-8116(84)90016-8

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