This research focuses on media encounters: the desire and related practices among ‘normal people’ to experience a close physical proximity to objects, places or people from the ‘media world’. Focusing on media encounters in Mainland China, this dissertation investigates the role and significance of ‘unmediated’ encounters with the media world in contemporary Chinese society.

media encounters, Chinese film industry, media culture, media ritual
S.L. Reijnders (Stijn) , S. Kim (Sangkyun)
Erasmus University Rotterdam
Erasmus School of History, Culture and Communication (ESHCC)

Xu, M. (2020, April 9). Getting close to the media world: an ethnographic analysis of everyday encounters with the film industry in contemporary China. Erasmus University Rotterdam. Retrieved from