Preferences can change as a consequence of making hard decisions whereby the value of chosen options increases and the value of rejected options decreases. Such choice-induced preference changes have been associated with brain areas detecting choice conflict (anterior cingulate cortex, ACC), updating stimulus value (dorsolateral prefrontal cortex, dlPFC) and supporting memory of stimulus value (hippocampus and ventromedial prefrontal cortex, vmPFC). Here we investigated whether resting-state neuronal activity within these regions is associated with the magnitude of individuals' preference updates. We fitted a dynamic causal model (DCM) to resting-state neuronal activity in the spectral domain (spDCM) and estimated the causal connectivity among core regions involved in preference formation following hard choices. The extent of individuals' choice-induced preference changes were found to be associated with a diminished resting-state excitation between the left dlPFC and the vmPFC, whereas preference consistency was related to a higher resting-state excitation from the ACC to the left hippocampus and vmPFC. Our results point to a model of preference formation during which the dynamic network configurations between left dlPFC, ACC, vmPFC and left hippocampus at rest are linked to preference change or stability.

decision-making, dynamic causal modelling, preference formation, resting-state fMRI
dx.doi.org/10.1002/hbm.24999, hdl.handle.net/1765/126137
Human Brain Mapping
Rotterdam School of Management (RSM), Erasmus University

Voigt, K, Murawski, C, Speer, S.P.H, & Bode, S. (2020). Effective brain connectivity at rest is associated with choice-induced preference formation. Human Brain Mapping. doi:10.1002/hbm.24999