Editorial: Online-to-offline ecommerce operations management (EOM)
This editorial explores research opportunities of operations management due to special characteristics of online-to-offline ecommerce. Representative contributions collated in this special issue are summarized. Through these research efforts and achievements, we highlight challenges for future exploration.
|Transportation Research Part E: Logistics and Transportation Review|
|Organisation||Rotterdam School of Management (RSM), Erasmus University|
Huang, G.Q. (George Q.), de Koster, M.B.M, & Yu, Y. (2020). Editorial: Online-to-offline ecommerce operations management (EOM). Transportation Research Part E: Logistics and Transportation Review, 138. doi:10.1016/j.tre.2020.101920