To explore when theories become self-fulfilling in our original article (Marti &Gond, 2018), we first had to develop a process model of how theories becomeself-fulfilling.
We argued that this process involves three steps:
(1) new theories lead to experimentation,
(2) experimentation produces anomalies, and
(3) anomalies convince initially unconvinced actors to shift their practices.
Our critics raise important issues about our process model, which is why we use this response to clarify our argument about the process of Barnesian performativity.