1996
Personal selling constructs and measures: Emic versus etic approaches to cross-national research
Publication
Publication
European Journal of Marketing p. 83- 97
Evaluates transportability of personal selling measures across cultural boundaries. Concept of measurement development; Emic and etic approaches to developing measures for cross-cultural applications; Cross-national dimensionality, reliability and construct validity of adaptive selling (ADAPTS) and customer-oriented selling (SOCO).
| Additional Metadata | |
|---|---|
| , , | |
| hdl.handle.net/1765/12720 | |
| ERIM Article Series (EAS) | |
| European Journal of Marketing | |
| Organisation | Erasmus Research Institute of Management |
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Herché, J., Swenson, M., & Verbeke, W. (1996). Personal selling constructs and measures: Emic versus etic approaches to cross-national research. European Journal of Marketing, 83–97. Retrieved from http://hdl.handle.net/1765/12720 |
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