Contextualized Consumers: Theories and Evidence on Consumer Ethics, Product Recommendations, and Self-Control
Gecontextualiseerde Consumenten: Theorieën en Bewijs van Consumentenethiek, Productaanbevelingen en Zelfbeheersing
This dissertation addresses the implications of growing globalization, digitalization, and health concern for the collective welfare of consumers. It presents the theoretical and empirical analyses of
1) how foreign versus native language contexts shape opportunistic lying,
2) how user- versus item-based framings impact click-throughs of automated recommendations, and
3) the influence from the timing of choice and individual differences in eating habits on unhealthy eating.
These essays contribute to the understanding of consumer dishonesty, provide a marketing solution to the bias of algorithmic recommendations, and diagnose an understudied self-control problem. Theoretical and practical insights are discussed within each essay and across the essays.
|Keywords||Contextual effects, globalization, digitalization, eating behaviour, bilingualism, framing, recommender systems, unethical behaviour, consumer behaviour, nudge|
|Promotor||S. Puntoni (Stefano) , S. Sweldens (Steven)|
|Publisher||Erasmus University Rotterdam|
|Series||ERIM Ph.D. Series Research in Management|
|Note||For copyright reasons there is a partial embargo for this dissertation|
Gai, J. (2020, June 25). Contextualized Consumers: Theories and Evidence on Consumer Ethics, Product Recommendations, and Self-Control (No. EPS-2020-498-MKT). ERIM Ph.D. Series Research in Management. Erasmus University Rotterdam. Retrieved from http://hdl.handle.net/1765/127680