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Wertenbroch, K. (Klaus), Schrift, R.Y. (Rom Y.), J.W. Alba (Joseph), Barasch, A. (Alixandra), Bhattacharjee, A. (Amit), Giesler, M. (Markus), Knobe, J. (Joshua), D.R. Lehmann (Donald), Matz, S. (Sandra), Nave, G. (Gideon), et al. Parker, J.R. (Jeffrey R.), S. Puntoni (Stefano), Zheng, Y. (Yanmei) and Zwebner, Y. (Yonat)

2020-06-08

Autonomy in consumer choice

Publication

Publication

Marketing Letters: a journal of research in marketing

We propose that autonomy is a crucial aspect of consumer choice. We offer a definition that situates autonomy among related constructs in philosophy and psychology, contrast actual with perceived autonomy in consumer contexts, examine the resilience of perceived autonomy, and sketch out an agenda for research into the role of perceived autonomy in an evolving marketplace increasingly characterized by automation.

Additional Metadata
Keywords Autonomy, Consumer choice, Free will, Marketing automation, Self-determination
Persistent URL doi.org/10.1007/s11002-020-09521-z, hdl.handle.net/1765/127804
Journal Marketing Letters: a journal of research in marketing
Organisation Rotterdam School of Management (RSM), Erasmus University
Citation
Wertenbroch, K. (Klaus), Schrift, R.Y. (Rom Y.), Alba, J., Barasch, A. (Alixandra), Bhattacharjee, A. (Amit), Giesler, M. (Markus), … Zwebner, Y. (Yonat). (2020). Autonomy in consumer choice. Marketing Letters: a journal of research in marketing. doi:10.1007/s11002-020-09521-z


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