2020-06-30
KFC UK: Don’t Count Your Chickens Before They Hatch (A)
Publication
Publication
In February 2018, KFC was frontpage news in the UK as the fried chicken chain restaurant that had run out of chicken. With more than 80% of its UK restaurants closed due to the chicken shortage, thousands of KFC customers turned to social media platforms to express their dismay upon finding that KFC was unable to deliver their signature chicken products. #KFCcrisis became trending on Twitter. Many customers even contacted local police stations to report the chicken shortage problem. What was the source of the supply problem? Did KFC’s chicken crisis result from switching their logistics services supplier?
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| hdl.handle.net/1765/128117 | |
| RSM Case Development Centre | |
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Follow the 'handle' link to access the Case Study on RePub. For EUR staff members: the Teaching Note is available on request, you can contact us at rsm.nl/cdc/contact/ For external users: follow the link to purchase the Case Study and the Teaching Note. |
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| Organisation | Erasmus Research Institute of Management |
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Rozemeijer, F., & Wynstra, F. (2020). KFC UK: Don’t Count Your Chickens Before They Hatch (A). RSM Case Development Centre. Retrieved from http://hdl.handle.net/1765/128117 |
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