In February 2018, KFC was frontpage news in the UK as the fried chicken chain restaurant that had run out of chicken. With more than 80% of its UK restaurants closed due to the chicken shortage, thousands of KFC customers turned to social media platforms to express their dismay upon finding that KFC was unable to deliver their signature chicken products. #KFCcrisis became trending on Twitter. Many customers even contacted local police stations to report the chicken shortage problem. What was the source of the supply problem? Did KFC’s chicken crisis result from switching their logistics services supplier?

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Erasmus Research Institute of Management

Rozemeijer, F, & Wynstra, J.Y.F. (2020). KFC UK: Don’t Count Your Chickens Before They Hatch (B). RSM Case Development Centre. Retrieved from

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